The New Consort

Pitti Uomo 2012 was marked by an important change of location, with Tomasoni occupying an exhibition space of over 400 sqm on the premises of Costruzioni Lorenesi - a strategic location that offered our brands even greater visibility and an opportunity to create increasingly sophisticated and spectacular set-ups.

Of the enormous Tomasoni Exhibition Area, 100 sqm were dedicated to the H Lloyd collections, which attracted great attention thanks to the massive promotion that surrounded the re-launch of the famous Consort Jacket. The harmonious partnership between H Lloyd Italia and Olmes Carretti, mogul of the Italian fashion world, has brought about the revival of a jacket that made history.

The public and media's interest in the new Consort project by Olmes Carretti was considerable, and a source of particular pride for us.